WEBVTT 00:00.110 --> 00:05.930 With this video, I want to introduce a new section of the course on how to create the absolute best 00:05.930 --> 00:12.380 marketing strategies for your unique situation, and we're going to use something called Marketing Patterns. 00:12.530 --> 00:16.280 Every field, from engineering to marketing, uses patterns. 00:16.280 --> 00:23.510 Patterns are just pre-existing ways of accomplishing something without having to figure out how to do 00:23.510 --> 00:25.430 it from absolute scratch. 00:25.430 --> 00:29.930 These are pre-existing ways that people know how to do things already best. 00:29.930 --> 00:33.860 Like if you were to build a chair or a car, you wouldn't start it from scratch. 00:33.860 --> 00:37.670 You would look for patterns for how to create such items. 00:37.670 --> 00:40.910 That way, you'd avoid all the setbacks you'd encounter. 00:40.910 --> 00:46.250 If you were to figure out how to do something from scratch and all the trial and error. 00:46.250 --> 00:48.020 It's the same thing in marketing. 00:48.020 --> 00:54.470 Instead of figuring out how to promote a certain business from scratch, it's ideal to reference a marketing 00:54.470 --> 00:59.630 pattern and to know how to best promote such a business so that you don't have to go through the trial 00:59.630 --> 01:02.240 and error of figuring out how to promote it. 01:02.240 --> 01:09.590 There are already known ways for how to promote the most common businesses, and of course, the common 01:09.590 --> 01:15.530 error that most first time marketers make is that they don't realize that there are marketing patterns, 01:15.530 --> 01:20.990 and they don't realize that they have to follow a pre-existing set of marketing strategies. 01:20.990 --> 01:24.020 And just to research what those are. 01:24.020 --> 01:32.060 Instead, people tend to plow in and make all the first time errors and do marketing strategies that 01:32.060 --> 01:37.340 are overrated, that aren't effective, because what you really want is to identify the most effective 01:37.340 --> 01:40.670 marketing strategies and do only that. 01:40.670 --> 01:46.610 So in the coming videos of this section, I'm going to give you the most effective marketing strategies 01:46.610 --> 01:48.470 for the most common businesses. 01:48.470 --> 01:53.180 I'm going to give you the marketing patterns so that you can find your business that you're trying to 01:53.180 --> 01:57.410 promote and see what are the most effective marketing strategies for that. 01:57.410 --> 02:01.700 And of course, since there are many different kinds of students in this course, if you're looking 02:01.700 --> 02:06.590 to learn marketing in general, I recommend watching the coming videos chronologically because they're 02:06.590 --> 02:08.810 going to reference different businesses. 02:08.810 --> 02:13.970 But if you have one specific business you are looking to promote, I would actually recommend skipping 02:13.970 --> 02:19.610 lectures until you find the business that is similar to your business. 02:19.610 --> 02:24.500 And if you don't find a business that is similar to your business, feel very welcome to message me 02:24.500 --> 02:31.160 privately or post in the Q&A and I'll do my best to guide you as to what may be the best marketing strategies 02:31.160 --> 02:32.930 for your unique situation. 02:32.930 --> 02:39.410 So with that, let's begin this coming section on marketing patterns so that you can find the ideal 02:39.410 --> 02:42.350 marketing strategy for your unique situation.