WEBVTT 00:03.800 --> 00:06.440 Welcome to this digital marketing Masterclass. 00:06.440 --> 00:09.680 My name is Alex Genadinik and I'll be your instructor. 00:09.680 --> 00:13.880 In this video, I'll briefly tell you what to expect from the course and how to take it a little bit 00:13.880 --> 00:16.610 about my background, and we'll start right away. 00:16.610 --> 00:22.910 Well, this course has dozens of marketing strategies that you can use, so you can skip ahead to any 00:22.910 --> 00:23.450 section. 00:23.450 --> 00:28.730 If you want to learn something specific like SEO or Facebook marketing, you can skip to that section. 00:28.730 --> 00:34.730 But if you're just starting out and you want to become an absolute pro at digital marketing, I recommend 00:34.760 --> 00:39.890 that you take the course chronologically, because I've thought very hard about how to ideally structure 00:39.890 --> 00:40.580 this course. 00:40.580 --> 00:44.930 So in the beginning, we're going to start with marketing planning. 00:44.930 --> 00:52.370 You'll understand how to create any kind of marketing plan so that you can find the ideal and the most 00:52.370 --> 00:56.120 personalized marketing strategy for any scenario. 00:56.120 --> 00:57.890 So that's going to happen in the beginning. 00:57.920 --> 01:04.790 After that, we'll get into more exciting and practical aspects of marketing, like how do you get publicity 01:04.820 --> 01:09.680 from some of the biggest publications and podcasts and radio shows and YouTube shows in the world? 01:09.710 --> 01:15.560 I'm going to show you how to do social media marketing on all the platforms Facebook, Twitter, now 01:15.590 --> 01:18.680 x Instagram, TikTok, YouTube. 01:18.680 --> 01:24.500 We're also going to talk about SEO, search engine optimization, which is a great way to get traffic 01:24.500 --> 01:28.910 because when people are searching for something they already want to buy. 01:28.910 --> 01:32.750 Whatever you are selling, you just have to make sure that you are the one who ranks in Google. 01:32.750 --> 01:38.660 So as you can see, all the marketing strategies under the sun are packed in this one course. 01:38.660 --> 01:44.060 And the great part about it is that all of the things I'm going to be showing you is practical. 01:44.060 --> 01:50.570 It comes from real practice of me reaching millions upon millions of people on YouTube, on social media, 01:50.570 --> 01:54.710 with my courses, with my mobile apps, when I had them, and through many strategies. 01:54.710 --> 01:57.800 So it's not theoretical, it's practical. 01:57.800 --> 02:03.350 And throughout this course, I'll be showing you practical examples of not just my work, but of my 02:03.350 --> 02:10.310 successful students and coaching clients who've also reached hundreds of thousands and millions of people 02:10.310 --> 02:14.090 online and created large businesses in the process. 02:14.090 --> 02:21.770 But keep in mind, every successful business owner or marketer started out on day one with zero traffic, 02:21.770 --> 02:23.870 just like you maybe starting out. 02:23.870 --> 02:29.480 So I understand how frustrating and confusing and daunting it may be to start out in marketing. 02:29.480 --> 02:30.230 Early on. 02:30.230 --> 02:35.990 I was in the same shoes you are in, and I understand how you feel and I'll do whatever I can to help 02:35.990 --> 02:37.700 your business grow faster. 02:37.700 --> 02:42.650 So whether you want to be a freelancer, start your own agency, or promote your own website, this 02:42.650 --> 02:43.940 course is going to help you get there. 02:43.940 --> 02:46.070 So welcome and let's begin.